Singaporeans are expected to throng Kedah when new air services between Singapore and Alor Setar and Langkawi are introduced by budget carriers Firefly and Jetstar in the coming months.
Currently, Singapore's Silk Air, Malaysia Airlines and Air Asia operate more than 30 flights per week between Singapore and Langkawi.
Their three-day tourism promotion campaign here is jointly organised by Tourism Malaysia, Langkawi Development Authority (LADA), the Kedah chapter of Malaysian Association of Tour and Travel Agents Association (Matta) and Kedah Tourism Action Council.
Malaysia's High Commissioner to Singapore Datuk Md Husin Nayan said he hoped other Malaysian states would follow suit to conduct their tourism campaigns here to tap the rich Singapore tourist market.
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Kedah hopes to attract more than 100,000 tourists from the island republic, including expatriates and travellers who are transiting in Singapore, to Langkawi and mainland Kedah this year.
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Langkawi Tourism Action Council facilities and services manager Suziana Wan Othman said Tiger Airways will be the second airline from Singapore to have direct flights from the republic.
"Before this, we have three airlines operating the Singapore-Langkawi route, which are Air Asia, Silk Air (Singapore) and Malaysia Airlines," she said in Langkawi today.