Kingsbury’s success as a coach is predicated on his players practicing the same plays over and over again so that when the game comes their execution will be precise.How many times did Craig practice the cut on her son before going live on Kingsbury? “I’m that good.”Shortly after Kingsbury appeared in public sporting the new style, Craig says, customers started bringing in his picture and asking her to cut their hair like his. To his left, out the window, the still-rising sun bathes the practice field in soft light, a pastoral antidote to the brutality that takes place there.As Texas Tech’s quarterback in the early 2000s, Kingsbury propelled the team into the national conversation by putting up record-breaking offensive numbers. After Kingsbury’s quick rise as the offensive coordinator at Houston and Texas A&M, the Red Raider faithful hailed his hiring in December 2012 as the first step to return Texas Tech to the level he took it to—and beyond.Kingsbury, 35, brought with him a fearless football joie de vivre, a "score now, later and often" swashbuckling bravado that if nothing else guarantees Texas Tech will be fun to watch.Craig cut Mike Leach’s hair when he coached at Texas Tech.Before a big game against Texas, she wanted to change his look, but he resisted.To his right hangs a dry-erase board with 90-plus plays written on it, many of the names illegible to everybody but him, all of them in all caps.
Not to put too fine a point on it, but he is, sources say, impossibly good looking.
He drives across Lubbock to Regimen Salon for his every-other-week appointment with owner and stylist Natalie Craig.
The sign on the door says the salon doesn’t open for three more hours, but they both know if Kingsbury shows up during regular hours, customers will gawk as she cuts the most famous locks in Lubbock.
The hottest coach in college football must prove he is more than the hottest coach in college football.
Kingsbury granted Bleacher Report behind-the-scenes access to the inner workings of his program as it prepares for a Big 12 season ripe with both hope and uncertainty.