How to inventory your website content is a topic hole here on Bruce Clay.com, so for more how-to info, I’ll point you to Facebook UX expert and content strategist Jonathon Colman’s recommended hub on all things content inventory related.Before you freshen up, you’re going to get your hands dirty. To analyze current site performance, check your analytics and figure out what people are doing on your site. Draw up a scenario that happened at the office today and ask your friend to try to navigate to the solution. Have them talk as they’re walking through your site.With this process fresh on our minds, we walk you through the full program on how to update website content.
Maybe you forgot about something that you needed to be reminded of.
For instance, Destination goals are usually thank you or order confirmation pages.
Event goals can track things like downloads and clicks.
Conversion examples include: With your conversions defined, your team’s techie can match your conversions and micro-conversions with online actions.
One can configure goals in Google Analytics with great flexibility and granularity.